Christmas ads, 5 Nov

5 November 2026 · Copy for the five new Christmas designs: the Nativity, the Christmas carousel, the tree toppers, "Who are you buying for" and "Little gifts under £20". Each set has 5 main texts and 5 headlines, and every ad in the set carries all of them, so we learn which wording sells. Each set mixes the lines that sold best last Christmas, lines you approved on 13 October, your design team's own copy where they wrote some, and new lines. Each one is labelled. Section 6 brings back the best Christmas ads we have tested before, last year and last month, for a yes or no on each. Edit anything straight on the page, mark each line approved or rejected, then press Send.

How to review: Anything with a pencil is editable, just click and type over it. Mark each one Approve or Reject. Your edits and choices save to this page automatically and Casey can see them, so you can close it and come back whenever you like.

When you are done, press Send to Casey at the bottom of the page. That tells Casey you have finished. You do not need to email anything, your marks and edits are saved on this page and Casey can already see them.

1. Heirloom Nativity (2 designs)2. Christmas carousel (10 cards, 2 styles)3. Top It Handmade tree toppers (3 toppers)4. Who are you buying for? (10 cards, 2 frame styles)5. Little gifts under £20 (10 designs)6. Christmas test ads, brought back

1. Heirloom Nativity (2 designs)Nativity-Unpack.jpg · Nativity-Character-9x16.jpg · 5 main texts · 5 headlines · 1 description

People who decorate for Christmas and want a nativity they will bring out every year.

Sends to /collections/christmas-tiny-animals

The two designs already test the message on the picture ("The Nativity You'll Unpack Every Christmas" against "A Little Nativity. A Lot Of Character"), so the texts below run on both and hold one message: a nativity you bring out every Christmas. P1 and P2 are your design team's two texts, word for word with line breaks added. P3 to P5 are new.

Which writing structure each text uses, and what it tells us

Short copyOne or two lines. Tells us whether less is more for this design.

Character introductionOpens by meeting the characters by name. Tells us whether the names do the selling.

Question openerOpens with a question. Tells us whether a question stops the scroll better than a statement.

Testimonial firstOpens with a real customer review, word for word. Tells us whether proof beats our own voice.

StoryA small Christmas memory. Tells us whether feeling beats facts.

Same photograph, two headlines on the picture. Every text below runs on both.

Primary Text

P1 · Unpack it every Christmas (your design team's copy, word for word) Testing: writing structure Structure: Question opener EditedRevised since your edit

The loveliest part of decorating? Bringing out your favourites again. Our handmade felt nativity is full of little details to enjoy, Christmas after Christmas. Discover the nativity sets and festive friends in our Christmas Tiny Animals collection.

We have revised this line since you edited it.

P2 · A nativity full of character (your design team's copy, word for word) Testing: writing structure Structure: Character introduction EditedRevised since your edit

Tiny whiskers, little woolly faces and a nativity cast with plenty of personality. Meet our handmade felt mice, their donkey and sheep, then discover more festive friends in our Christmas Tiny Animals collection.

We have revised this line since you edited it.

P3 · Can't wait to get them out next Christmas Testing: writing structure Structure: Testimonial first EditedRevised since your edit

"The cutest little nativity ever. So happy with my purchase and can't wait to get them out next Christmas." Miss S. ⭐⭐⭐⭐⭐ The Complete Nativity Set brings together Mary, Joseph and Baby Cheesemus, the Shepherd and his sheep, Benedict the Nativity Donkey, the Three Wise Mice and Angel Gabriel Mouse. Each one is hand felted from organic wool by our skilled artisans, and the whole set packs away in its own organic cotton drawstring sack until next December.

We have revised this line since you edited it.

P4 · The same little cast, every year Testing: writing structure Structure: Story EditedRevised since your edit

Every December the decorations come down from the loft, and someone always goes looking for Baby Cheesemus first. 🌟 That's how a nativity becomes a family tradition: the same little characters, back out year after year. Ours are hand felted from organic wool by our skilled artisans, so each one has a character of its own.

We have revised this line since you edited it.

P5 · A nativity to unpack every Christmas Testing: writing structure Structure: Short copy EditedRevised since your edit

A nativity to unpack every Christmas. 🌟 Hand felted from organic wool by our skilled artisans, and full of tiny details to find each year.

We have revised this line since you edited it.

Headlines and description

H1 A Christmas Tradition To Treasure Edited

your design team's copy, word for word (Unpack)

We have revised this line since you edited it.

H2 Meet Your Christmas Favourites Edited

your design team's copy, word for word (Character)

We have revised this line since you edited it.

H3 Start Your Christmas Tradition Edited

approved by you on 13 Oct, word for word (your own edit)

We have revised this line since you edited it.

H4 The Complete Nativity Set Edited

new: names the set in the photograph

We have revised this line since you edited it.

H5 The Tiny Animals Collection Edited

your most-used headline last Christmas: 13 ads, £6.4k spend, 657 orders

We have revised this line since you edited it.

Desc Hand felted from organic wool. Made to come out every year. Edited

description line, shown under the headline

We have revised this line since you edited it.

2. Christmas carousel (10 cards, 2 styles)V1 Christmas-Tiny-Animals-Carousel (headline on card) · V2 Christmas-Tiny-Animals-Full-Image · 1:1 and 4:5 · 5 main texts · 5 headlines · 1 description

People buying Christmas presents or a festive character for their own home.

Sends to /collections/christmas-tiny-animals

Cards in order: Father Christmas Mouse, Skiing Mouse, Christmas Pudding Mouse, The Complete Nativity Set, Benedict the Nativity Donkey, Angel Gabriel Mouse, Winter Woolies Sheep, Mouse with Present, Hunter Fox Holding a Robin, Baby Winter Mouse. Each card links to its own product page, as your design team suggested. P1 and P2 are their texts. P3 is the line from the Christmas carousel that did best in 2024. P4 is yours from 13 October. P5 is new. V1 (headline on each card) and V2 (full picture) carry the same copy, so the two styles are a fair test.

Which writing structure each text uses, and what it tells us

Proven lineRan last Christmas and sold well. Tells us whether last year's winner still works this year.

Short copyOne or two lines. Tells us whether less is more for this design.

Character introductionOpens by meeting the characters by name. Tells us whether the names do the selling.

Testimonial firstOpens with a real customer review, word for word. Tells us whether proof beats our own voice.

StoryA small Christmas memory. Tells us whether feeling beats facts.

Every text has to work on all ten cards, so none of them describes a single card.

Primary Text

P1 · Meet the Christmas characters (your design team's copy, word for word) Testing: writing structure Structure: Character introduction EditedRevised since your edit

Meet the little characters bringing Christmas to life. From a mouse with a Christmas pudding to a sheep wrapped up in her winter woollies, each felt friend is handmade and full of personality. Swipe to find your favourite for a thoughtful gift or a little festive company at home.

We have revised this line since you edited it.

P2 · Lots of Christmas character (your design team's copy, word for word, their shorter version) Testing: writing structure Structure: Short copy EditedRevised since your edit

Little felt friends. Lots of Christmas character. Discover our handmade Christmas Tiny Animals and find a favourite to gift, collect or bring out every year.

We have revised this line since you edited it.

P3 · One for all the family (ran on the 2024 Christmas carousel: £1.4k, 125 orders, best of last year's Christmas carousels) Testing: writing structure Structure: Proven line EditedRevised since your edit

There's a Tiny Animal for all the family! ❤ The perfect little stocking filler this Christmas 🎄

We have revised this line since you edited it.

P4 · Every Christmas gets its own character (approved by you on 13 Oct, word for word) Testing: writing structure Structure: Story EditedRevised since your edit

Every Christmas gets its own little character. 🎄 The fox and robin from the first year in the new house. The skiing mouse from the year it actually snowed. Each one comes back out with the decorations every December, memory attached. Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans.

We have revised this line since you edited it.

P5 · The Christmice tree Testing: writing structure Structure: Testimonial first EditedRevised since your edit

"This is a lovely addition to my Christmice tree that I do every year. Always makes me smile 😃" Sara B. ⭐⭐⭐⭐⭐ From Father Christmas Mouse to Hunter Fox Holding a Robin, there's a little Christmas character for every branch, shelf and stocking. Each one is hand felted from organic wool by our skilled artisans, so no two are quite the same.

We have revised this line since you edited it.

Headlines and description

H1 Meet Your Christmas Favourites Edited

your design team's copy, word for word (collection headline)

We have revised this line since you edited it.

H2 The Tiny Animals Collection Edited

your most-used headline last Christmas: 13 ads, £6.4k spend, 657 orders

We have revised this line since you edited it.

H3 Start Your Christmas Tradition Edited

approved by you on 13 Oct, word for word (your own edit)

We have revised this line since you edited it.

H4 One More Every Christmas Edited

approved by you on 13 Oct

We have revised this line since you edited it.

H5 Christmas Pressies, Sorted Edited

approved by you on 13 Oct

We have revised this line since you edited it.

Desc Handmade felt characters for Christmas. Edited

your design team's copy, word for word (description)

We have revised this line since you edited it.

3. Top It Handmade tree toppers (3 toppers)Mouse, Cat and Dove · Feed 4:5, Stories 9:16, Carousel 1:1 · 5 main texts · 5 headlines · 1 description

People dressing their tree, or buying for someone with a new home or a first tree.

Sends to /collections/christmas-tree-toppers

Star of Wonder Mouse, Choral Cat with Star and Mistletoe Peace Dove. The picture says "Swap the plastic star", so every text holds one message: a handmade topper that comes out every year. Nothing like this has run before (the closest, the 2024 tree decorations carousel, used a line we have dropped), so P1 to P3 and P5 are new and P4 is adapted from a line you approved on 13 October. The toppers come in a free organic cotton gift bag (from the product pages), so we say gift bag here, not the little house.

Which writing structure each text uses, and what it tells us

Short copyOne or two lines. Tells us whether less is more for this design.

Character introductionOpens by meeting the characters by name. Tells us whether the names do the selling.

Question openerOpens with a question. Tells us whether a question stops the scroll better than a statement.

Testimonial firstOpens with a real customer review, word for word. Tells us whether proof beats our own voice.

Set-up and twistSets up the usual habit, then turns it. Tells us whether a change of habit is a reason to buy.

Feed size shown. Stories and carousel sizes carry the same copy.

Primary Text

P1 · Meet the new stars of the tree Testing: writing structure Structure: Character introduction EditedRevised since your edit

Meet the new stars of the Christmas tree. ⭐ Star of Wonder Mouse, Choral Cat with Star and Mistletoe Peace Dove, each one hand felted from organic wool by our skilled artisans. Whichever you choose, it arrives in a free organic cotton gift bag, ready to give or to keep for your own tree.

We have revised this line since you edited it.

P2 · The last thing chosen becomes the first Testing: writing structure Structure: Set-up and twist EditedRevised since your edit

The top of the tree is usually the last thing anyone thinks about. 🎄 This year, make it the first thing everyone notices. Our tree toppers are hand felted from organic wool by our skilled artisans, made to sit at the top of your tree every Christmas for years to come.

We have revised this line since you edited it.

P3 · Will come out each year Testing: writing structure Structure: Testimonial first EditedRevised since your edit

"Loved this tree topper when I saw it online and over the moon that it lived up to expectations when it arrived - a gorgeous piece to add to special Christmas decorations that will come out each year." Indhu S. ⭐⭐⭐⭐⭐ Mistletoe Peace Dove, Star of Wonder Mouse and Choral Cat with Star are each hand felted from organic wool by our skilled artisans.

We have revised this line since you edited it.

P4 · Decorations you'll want to keep (adapted from a line you approved on 13 Oct) Testing: writing structure Structure: Question opener EditedRevised since your edit

Which one tops your tree this year? ✨ Star of Wonder Mouse, Choral Cat with Star or Mistletoe Peace Dove. Christmas decorations you'll actually want to keep, hand felted from organic wool by our skilled artisans and made to come out year after year.

We have revised this line since you edited it.

P5 · Top it handmade Testing: writing structure Structure: Short copy EditedRevised since your edit

Top your tree with something handmade this Christmas. ⭐ Hand felted from organic wool, and made to come out every year.

We have revised this line since you edited it.

Headlines and description

H1 Top It Handmade Edited

new: matches the design

We have revised this line since you edited it.

H2 Handmade Christmas Tree Toppers Edited

new: says plainly what it is

We have revised this line since you edited it.

H3 Decorations Worth Keeping Edited

approved by you on 13 Oct

We have revised this line since you edited it.

H4 The Star of Your Tree Edited

new

We have revised this line since you edited it.

H5 Free Gift Bag Included Edited

new: the toppers ship in a free organic cotton gift bag

We have revised this line since you edited it.

Desc Hand felted from organic wool. Free organic cotton gift bag. Edited

description line, shown under the headline

We have revised this line since you edited it.

4. Who are you buying for? (10 cards, 2 frame styles)Rounded frame · Soft blend · 10 cards each · 5 main texts · 5 headlines · 1 description

People working through a Christmas list of very different people.

Sends to /collections/tiny-animals

Cards: Knitting Nell Sheep, Dog Walker Mouse, Gardener Mouse, Hiking Mouse, Cuppa Tea Sheep, Cricketer Mouse, Skiing Mouse, England Rugby Mouse, Shop Til You Drop Sheep, Nurse Mouse, each linked to its own product page. One message throughout: a character for each person on your list. P1 is the line that spent the most in your account over both of the last two Christmases. P2 and P4 are yours from 13 October. P3 and P5 are new. The two frame styles carry the same copy, so they test the design only.

Which writing structure each text uses, and what it tells us

Proven lineRan last Christmas and sold well. Tells us whether last year's winner still works this year.

Testimonial firstOpens with a real customer review, word for word. Tells us whether proof beats our own voice.

Scene settingPuts you on Christmas morning. Tells us whether the moment of opening sells the gift.

Specific person firstOpens on one named person on the list. Tells us whether a specific person beats "everyone".

Question and listA question, then a quick list of people. Tells us whether seeing the whole list at once helps.

3 of the 10 cards in each style.

Primary Text

P1 · One for everyone (your biggest line over both of the last two Christmases: £9.5k spend, 815 orders, now "over 150") Testing: writing structure Structure: Proven line EditedRevised since your edit

With over 150 Tiny Animals to choose from, we aren't kidding when we say there is one for everyone!

We have revised this line since you edited it.

P2 · The uncle who only talks about cricket (approved by you on 13 Oct, word for word) Testing: writing structure Structure: Specific person first EditedRevised since your edit

What to get the uncle who only talks about cricket? 🏏 Cricketer Mouse, bat in hand, might just be the answer. With over 150 Tiny Animals to choose from, the rest of the list gets easier too. Each one is hand felted from organic wool by our skilled artisans. They arrive in their own little house gift box, with no prices inside.

We have revised this line since you edited it.

P3 · Who's on your list? Testing: writing structure Structure: Question and list EditedRevised since your edit

Who's on your list this year? 🎁 The knitter. The dog walker. The one who's never without a cup of tea. The rugby fan already counting down to the Six Nations. There's a Tiny Animal for each of them, hand felted from organic wool by our skilled artisans. And every one arrives in its own free little house gift box.

We have revised this line since you edited it.

P4 · Christmas morning, unwrapping a little house (approved by you on 13 Oct, word for word) Testing: writing structure Structure: Scene setting EditedRevised since your edit

Christmas morning, and mum is unwrapping a little house. Inside is Gardener Mouse, carrots and fork in hand and ready for the veg patch. 🥕 A small gift that shows you know exactly what she loves, hand felted from organic wool by our skilled artisans. Find a Tiny Animal for everyone on your list.

We have revised this line since you edited it.

P5 · Treasured for many years Testing: writing structure Structure: Testimonial first EditedRevised since your edit

"Such beautifully made little creatures! I am thrilled with my dog walker and little dogs. These will be treasured for many years! 😍" Dianne B. ⭐⭐⭐⭐⭐ Knitter, gardener, hiker or nurse: whoever's on your list, there's a Tiny Animal who loves what they love. Over 150 to choose from, each one hand felted from organic wool by our skilled artisans.

We have revised this line since you edited it.

Headlines and description

H1 The Tiny Animals Collection Edited

your most-used headline last Christmas: 13 ads, £6.4k spend, 657 orders

We have revised this line since you edited it.

H2 One for Everyone on Your List Edited

approved by you on 13 Oct

We have revised this line since you edited it.

H3 A Tiny Animal for Every Hobby Edited

approved by you on 13 Oct

We have revised this line since you edited it.

H4 Who Are You Buying For? Edited

new: matches the design

We have revised this line since you edited it.

H5 Free Gift Box Included Edited

approved by you in 11 earlier slots

We have revised this line since you edited it.

Desc Over 150 handmade characters. Free little house gift box. Edited

description line, shown under the headline

We have revised this line since you edited it.

5. Little gifts under £20 (10 designs)10 single-image designs · 5 main texts · 5 headlines · 1 description

People filling stockings, or buying for Secret Santa, a teacher or a neighbour.

Sends to /collections/gifts-under-20

Father Christmas Mouse, Christmas Pudding Mouse, Beaky Duck, Perry Puffin, Angel Gabriel Mouse, Dan the Duck, Winter Woolies Sheep, Walter Duck, Baby Winter Mouse and Baby Badger with Bear. The design already says "Little Gifts Under £20", so the copy never repeats the price. One message throughout: a little gift that still feels special. P1 to P3 are the Christmas lines with the most spend and orders over the last two years, word for word. P4 and P5 are new.

Which writing structure each text uses, and what it tells us

Proven lineRan last Christmas and sold well. Tells us whether last year's winner still works this year.

Testimonial firstOpens with a real customer review, word for word. Tells us whether proof beats our own voice.

Occasion firstOpens on one gifting moment. Tells us whether naming the occasion beats a general gift line.

3 of the 10 designs. Every text has to work on all ten, Christmas and non-Christmas characters alike.

Primary Text

P1 · Stocking fillers sorted (your best Christmas line last year: about £7.8k spend, 830 orders, word for word) Testing: writing structure Structure: Proven line EditedRevised since your edit

Stocking fillers sorted! 🎁 Handcrafted, adorable Tiny Animals the family will love! ❤️

We have revised this line since you edited it.

P2 · Tiny Animals, big smiles (ran last Christmas: £1.2k spend, 132 orders, word for word) Testing: writing structure Structure: Proven line EditedRevised since your edit

Tiny Animals, big smiles! 🐭 Surprise someone with something handmade and adorable 🎁

We have revised this line since you edited it.

P3 · The box is as cute as the present (ran Christmas 2024: £3.9k spend, 297 orders, word for word) Testing: writing structure Structure: Proven line EditedRevised since your edit

When the box it comes in is just as cute as the present! 🏠

We have revised this line since you edited it.

P4 · Secret Santa Testing: writing structure Structure: Occasion first EditedRevised since your edit

Drawn someone for Secret Santa? 🎅 A Tiny Animal is a little gift with a lot of thought in it, hand felted from organic wool by our skilled artisans. It arrives in its own free little house gift box, ready to hand over.

We have revised this line since you edited it.

P5 · Six little friends and counting Testing: writing structure Structure: Testimonial first EditedRevised since your edit

"Bought this as a stocking filler for my grand-daughter. She adores it & is building up a collection already.... I've bought 6 little "friends" to date. All are superb quality & have fantastic details. For the price they are amazing." Jane K. ⭐⭐⭐⭐⭐ Over 150 Tiny Animals to choose from, each one hand felted from organic wool by our skilled artisans.

We have revised this line since you edited it.

Headlines and description

H1 The Tiny Animals Collection Edited

your most-used headline last Christmas: 13 ads, £6.4k spend, 657 orders

We have revised this line since you edited it.

H2 Little Gifts, Big Smiles Edited

new: built from the "Tiny Animals, big smiles!" line

We have revised this line since you edited it.

H3 Christmas Pressies, Sorted Edited

approved by you on 13 Oct

We have revised this line since you edited it.

H4 Free Gift Box Included Edited

approved by you in 11 earlier slots

We have revised this line since you edited it.

H5 Perfect for Secret Santa Edited

new

We have revised this line since you edited it.

Desc Hand felted from organic wool. Free little house gift box. Edited

description line, shown under the headline

We have revised this line since you edited it.

6. Christmas test ads, brought back5 ads · approve or reject each whole ad

Cold audiences, same as last Christmas.

Sends to /collections/tiny-animals

Ads 1 to 3 are the three best Christmas ads from last year's testing, by spend and orders. Ads 4 and 5 are the Christmas videos we tested last month, with the copy you approved on 13 October. Where a post has likes and comments, the ad runs on that original post so they come with it (the yellow box). Where it has almost none, the ad is rebuilt as new with the same video and copy. Approve or reject each ad.

The ads

Ad 1 · Video · on its original post

Tiny Friends for Big Moments: Knitting Nell

Social proof on this post, comes with the ad

2,956 Facebook reactions154 Facebook comments58 Facebook shares784 Instagram likes12 Instagram comments

See the Facebook post · See the Instagram post

Last Christmas: your best Christmas ad. £5,075 spend, 556 orders, about £3.34 back for every £1 (plus £1,536 and 152 orders as the test version). Copy as it ran: "Stocking fillers sorted! 🎁 Handcrafted, adorable Tiny Animals the family will love! ❤️" Headline: "The Tiny Animals Collection" Because it runs on the original post, the main text stays as it is.

Ad 2 · Video · rebuilt as a new ad

Tiny Friends for Big Moments: Heart and Flowers Sheep

Social proof on the old post, too little to keep

0 Facebook reactions13 Instagram likes

See the Instagram post

Last Christmas: £1,181 spend, 118 orders, about £3.31 back for every £1. Copy as it ran (4 texts): "Looking for a gift that will really make someone smile? Discover the Tiny Animals Collection! 🎁" "Stocking fillers sorted! 🎁 Handcrafted, adorable Tiny Animals for all the family! ❤️" "Looking for the perfect gift for your loved one? Give them an adorable Tiny Animal that they will treasure ❤️" "Stocking fillers sorted! 🎁 Handcrafted, adorable Tiny Animals the family will love! ❤️" Headlines: "Tiny Animals Collection" and "The Tiny Animals Collection"

Ad 3 · Video · rebuilt as a new ad

Tiny Friends for Big Moments: Sheply Sheep with Heart Balloon

Social proof on the old post, too little to keep

0 Facebook reactions16 Instagram likes

See the Instagram post

Last Christmas: £1,149 spend, 125 orders, about £3.34 back for every £1. Same four texts and two headlines as Ad 2.

Ad 4 · Video · on its original post

The Christmas Collection (Concept 5, version 3)

Social proof on this post, comes with the ad

57 Facebook reactions3 Facebook shares43 Instagram likes

See the Facebook post · See the Instagram post

Tested last month (from 14 Oct): £211 spend, 6 orders, about £1.05 back for every £1. The best of the six Christmas Collection cuts. That was a small, early read in mid October, before Christmas buying really starts. Copy: the five Christmas collection texts and headlines you approved on 13 October ("Meet the Christmas Tiny Animals.", "Start a Christmas tradition with the festive Tiny Animals!", Edgar T.'s review, "Every Christmas gets its own little character.", "Christmas decorations you'll actually want to keep.").

Ad 5 · Video · on its original post

A Character for Everyone on Your List (Concept 4, Hook 2)

Social proof on this post, comes with the ad

37 Facebook reactions3 Facebook comments15 Instagram likes

See the Facebook post · See the Instagram post

Tested last month (from 14 Oct): £176 spend, 4 orders, about £0.53 back for every £1. The best of the three Christmas List cuts. Also a small, early read in mid October. Copy: the five Christmas list texts and headlines you approved on 13 October ("Gardener Mouse for Mum, Cricketer Mouse for your uncle...", "Stocking fillers sorted!", alex B.'s review, the cricket-mad uncle, Christmas morning with Gardener Mouse).